The popularity of the Instant Pot pressure cooker in Amazon is driving the growth of the e-commerce giant's sales in the field of household goods. Does this mean that the Bad Bath & Beyond and other old house brands have begun their doom.
Amazon's ability to cater to consumer purchasing habits has given it a huge competitive advantage in the home.
In general, Amazon's sellers use strategies that are primarily linked to prices when selling household goods and furniture. However, some experts have made some important findings after analyzing more than 365,000 furniture and household product pages on Amazon:
According to the list of 2018 Top 1000 e-commerce retailers released by Internet Retailer, e-commerce sales in 15 categories in 2017 all showed a growth trend, but the increase in each category was quite different.